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Consent to publication is complex. By and large, all images such as ma-photo have an artistic purpose and go outside the GDPR, but for publication on social platforms and for marketing purposes a written consent is preferred. Of course, the fact that you stand in front of my camera and also poses it is a kind of consent, but a limited one. When you are on a consent and are published on e.g. Instagram also applies to their policy which means that you as a customer should also be familiar with their policy. If you have any questions and concerns, please contact me.


Below you can see my consent, which you can also download.

How I can use pictures or movies

When I use a picture or movie it can end up in similar situations as below.


  • On the website

  • On social media such as Facebook and Instagram (Fb: mafotostudios Ins:

  • On printed matter in relation to must-have photo such as business cards, advertising images, exhibitions, photo books etc.

  • In slideshows on e.g. youtube showing mo-photos business.

  • In a variety of photo apps for the purpose of spreading photo-photo images such as 500px, girls, Tumblr, EyeEm, Gurushots and the like.

  • With any clients.

  • You can also end up on pages for image sales but usually you get an individual request on such occasions. Sample pages are: Mostphotos, Twenty20 and AdobeStock.


picture Selection

The photographer makes a selection of the images that can be approved and thus delivered. A number of images are edited, but if you want more edited images, there is a cost according to the website's information.


Your user rights

The consent includes the right to use the images for private use. If the images are used in social media, the photographer's consent and name is required. If the images are to be used in contexts other than private, the customer should contact the photographer to agree on the extended use which may lead to further charges.


UNAUTHORIZED USE: In the event of unauthorized use, alteration or processing of images, compensation corresponding to the photography fee or the current archive image price is paid. At this price a damages equal to at least the same amount will be added, ie 100% surcharge.


Unpublish images

Do you want us to remove your image or movie from places where it is used by me? Remember that the contracts are bound to different occasions and you can therefore not expect that pictures from all occasions are automatically removed. Please indicate the occasion and contact me at

Unpublish photos on social media

Keep in mind that even if I delete an image or movie, it may have been shared and otherwise distributed, and that I cannot guarantee that it is completely deleted.


Information about your personal information

According to the Data Protection Regulation, you have the right to know how your data is processed. You have the right, free of charge, at one time, to receive a copy of the personal data about you that we process. If you want more copies, you may have to pay a fee. If you have a complaint about our processing of your personal data, you have the right to submit a complaint to the supervisory authority, which is the Data Inspectorate.


* Clarification regarding age: For children under 13 should always guardian's consent should be obtained. Children over the age of 16 have some legal capacity and can, for example, dispose of their own income. As a rule, they should also be able to give a valid consent to the processing of personal data themselves. For children between the ages of 13 and 16, it may be assessed in each individual case whether the child can be considered capable of understanding the consequences of consent himself. Factors that may form the basis for the assessment are, for example, how sensitive the data are, what purposes the data should be used for, how long they should be saved and the child's age.




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